L’Oréal Paris. Magic Retouch

Collaborating with art director Thomas Raillard and creative director Liam Fearn, we developed the concept and art direction for this campaign. I then took on the role of overseeing the entire image post-production process.

Inspired by classic television shopping shows, the campaign injects a playful twist into a potentially sensitive topic. This lighthearted approach was made possible by the outstanding cast of actors, whose performances added a unique charm and energy to the final piece.