L’Oréal Paris
Magic Retouch
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Collaborating with art director Thomas Raillard and creative director Liam Fearn, we developed the concept and art direction for this campaign. I then took on the role of overseeing the entire image post-production process.
Inspired by classic television shopping shows, the campaign injects a playful twist into a potentially sensitive topic. This lighthearted approach was made possible by the outstanding cast of actors, whose performances added a unique charm and energy to the final piece.
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McCann Paris Agency
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Art Direction
Graphic Design
Motion Design 2D
Editing
Grading
Visual Effects
